Historical case study. The project closed in 2026; this description covers its development period.
SEO architecture for delivery sites
Individual product pages with Schema.org markup, SSR, meta tags. Client sites rank on Google's first page for local queries.
Challenge
Startodel client sites were SPAs with client-side rendering. Google simply didn't see them - just an empty page with a loader in the index. Restaurants paid for ads when they could have been getting traffic for free on queries like "pizza delivery [city]".
Technical details
Solution
I switched to SSR via Nuxt - bots get ready HTML. Created individual URLs for each menu item instead of a single page with filters. Added Schema.org Product markup - Google started showing cards with price and photo right in search results. Set up auto-generated sitemap.xml, canonical URLs, and Open Graph for sharing.
Result
Client sites started reaching Google top-5 for local queries within 2-3 months. Restaurants began getting orders from organic search - previously their sites weren't indexed at all. Rich snippets with price and photo make the sites stand out in search results.