E-commerce conversion features
Recommendations, product videos, instant search, guest checkout. Each feature targets higher average order value and checkout conversion.
Challenge
Testing NextOrders with real clients showed typical issues: people added one item and headed to checkout. Average order value below market. Registration form scared people off - why create an account for one pizza order? Search required a page reload.
Technical details
Solution
I built four features. "Frequently bought together" - order history analysis, showing item pairs with an "Add all" button. Product videos - short looping clips instead of static photos, autoplay on hover, lazy loading. Instant search - 150ms debounce, results in a dropdown, add to cart right from results. Guest checkout - order without registration, just name, phone, and address, data saved in localStorage for repeat orders.
Result
Recommendations work - users add items from the "Frequently bought together" block. Guest checkout removed the registration barrier. Instant search became the shortest path from landing to cart.